Uvesco Group corporate offices & BM Supermarkets
Brand Identity & Digital content
The Uvesco group, leader in the food industry, asked us to create the visual identity of its corporate brand BM and implement a digital signage system in all its stores and in its corporate office, to provide a complete solution and optimal services to its customers and employees.
We have designed a content broadcasting grid in all their stores, it is a combination of dynamic content with warm colors, product promotions, brand value messages and other types of communication that reinforce their corporate identity. We have maintained the brand’s color palette.
To reinforce its visual identity, we created a 2D animation of the BM logo inspired by the 4 seasons of the year: spring, summer, autumn and winter along with related graphic elements, which are in line with the style and personality of the brand and are displayed on all the screens of its establishments.
Additionally, we created a digital sports channel of the Athletic de Bilbao club to dynamize the flow of traffic in the stores, where fans will be able to enjoy and follow closely the results of their favorite team, see the sports results, number of goals per player, number of cups and new signings, all in real time providing a better stay and shopping experience for the customer.
To give a more experiential approach to your corporate offices, we design customized and dynamic real-time templates for real-time content playback, such as time, news, events and welcome all your collaborators and employees through a corporate, dynamic and real-time content. All contents are perfectly integrated to the screen and its space, keeping your corporate identity.
View Credits:
- Client: Uvesco Group corporate offices & BM Supermarkets
- Date: May 2021
- Location: Euskadi and Madrid, Spain
- Services:
- Design and creative direction of the project.
- Content development and production. 2D Motion Graphics. Creation of a dynamic content grid. Adaptation of contents in different formats on the screens. Corporate branding. Real-time templates.
- BM logo design and development. 3D Design and Animation.
- Remote and daily management and monitoring of the contents.
