Flagship Nike
Brand Experience & Digital content.
Nike in its continuous commitment to digitalization in its stores, asked us to implement a digital signage system on their screens in its most representative store in the heart of Madrid, specifically in the Corte Inglés de Eci Preciados, to offer its customers a unique and different shopping experience. The project was carried out in record time in 15 days, meeting the needs of implementation and inauguration of the store.
We designed a grid of interactive content on their screens, based on the creation of interactive content showing the latest news and launches of their new products, adaptation of videos of marketing campaigns sent by the client in different digital media, creation of custom real-time templates.
Additionally, we designed the 3D logo of the Nike Swoosh brand, using different formats, materials, 3D textures and colors that go according to the personality of the brand, trying to enhance the feeling of comfort and the benefits of the soles and materials used in Nike shoes for athletics or running.
Textures
Storyboard
Texture Reference
References
View Credits:
- Client: Nike Flagship in El Corte Inglés.
- Date: Since 2020
- Location: Madrid, Valencia, Marbella and Barcelona, Spain
- Services:
- Design and creative direction of the project.
- Content development and production. 2D Motion Graphics. Creation of a dynamic content grid. Adaptation of content in different formats on screens. real-time templates.
- Design and creation of the Nike logo in 3D.
- Remote and daily content management and monitoring.
