NUBA. Beyond the Experience
See the world through the doors.
Discover the world without limits.
For the Flagship of the exclusive travel agency Nuba, the client asked us to design an immersive experience in the storefront window to give it a unique visual identity, where visitors are immersed in sensations generated through different visual content with different shapes and volumes adapted to the architecture of the store, conveying to the viewer that the elements move towards them.
To enhance the identity of the space, we created a visual narrative based on different luxury travel experiences. We created several ad hoc visual content pieces, customized real-time templates, different 2D and 3D content pieces that invite us to travel the world through different doors that will be seen in the window displays (on the two vertical screens of the store).
The content proposal was divided into five blocks:
Adventure: A hypnotic atmosphere. The essence of this experience is based on a video loop in which we show on one of the screens the luxury experience and on the other screen the place where it happens. We show different emblematic landscapes, unique landscapes of Iceland, Helisti, Polynesia, Venice and Africa, as well as their wildlife and different exclusive activities in which you can enjoy these iconic destinations. The subtlety of the details plays a fundamental role.
Doors: 2D content that immerses us and invites us to travel the world through the doors, converted into an elegant room with windows, or inspired by landscapes, nature, architectural and design spaces. The visitor looks through the screens, imagines and travels to new and unreal places.
Night Lion: 2D content that transports visitors to different scenarios set at night. Through a time-lapse of the stars, we accompany this night transition with a resting lion, which transmits tranquility and peace.
3D planets in motion: They collide with each other, deform and seem to come out of the walls created in 3D: We have designed an anamorphic 3D scenario that simulates an extension of the walls and architecture of the facade to simulate a space with depth in 3D.
Branding and Logo in 3D: To enhance the visual identity, we created a 3D animation of the Nuba logo. Beyond the experience on the sand with an immersive effect that will transport the user to the place and also customized and dynamic real-time templates that provide real-time information, Nuba Forest, for each trip made a tree is planted in Kenya. As well as various messages about their commitment to the environment, tons of CO2 offset, and that reinforce their corporate identity.
We will make the visitor feel immersed in these experiences and imagine traveling the world through the doors of the showcase.
View Credits:
- Client: Nuba
- Date: August 2022
- Location: Madrid, Spain
- Services:
- Design and creative direction of the project.
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Media Architecture
- Hyperrealistic/anamorphic 3D content design and development.
- Content development and production. 2D Motion Graphics. 3D content design. Corporate branding. Real-time content. Real-time Templates.
- Remote and daily management and monitoring of the contents.
