Anamorphic 3D of Xiaomi 12T Pro
A new dimension DOOH in 3D revolutionizes Barcelona and Madrid
We designed a new Digital Out Of Home experience for the launch of the new Xiaomi 12T Pro smartphone. We took care of all the creativity in 2D and 3D anamorphic, projected through a spectacular digital element, which has been installed first in the Diagonal Mar Shopping Center in Barcelona, and later will move to Plaza Colon in Madrid, where you can see it throughout the month of December in one of the busiest areas during the upcoming Christmas holidays.
To give it a more experiential approach, we have designed different pieces of ad hoc content from an artistic perspective, providing at the same time promotional and experiential content. Within this digital proposal, we were in charge of the design and creation of the anamorphic 3D content of the new Xiaomi 12TPro model, thanks to an incredible depth and volume effect that creatively and spectacularly recreates a unboxing of the product itself, in which the accessories of the new smartphone are unveiled, moving towards the viewer, and where the terminal simulates taking pictures and shows the latest in 200MP technology. Content that surprises visitors and causes a furor in social networks!
Barcelona
Diagonal Mar Mall
Barcelona
Diagonal Mar Mall
View Credits:
- Client: Xiaomi Spain
- Date: October to December 2022
- Location: Madrid-Barcelona, Spain
- Services:
- Design and creative direction of the project.
- Hyperrealistic/anamorphic 3D content design and development.
- Adaptation of contents in different formats on the screens.
- Remote and daily management and monitoring of the contents.
