3D Digital Canvas for Madrid

We design a unique and special digital canvas for this christmas in Madrid

The new LED structure installed in the central Plaza de Colon (Calle Serrano – Esquina Goya), is simply “IMPRESSIVE”. On this occasion, the Madrid City Council together with Nationale-Nederlanden wanted to be present in this “unique and special digital canvas”, for the presentation of the official t-shirt of the most beloved race held in Madrid #SanSilvestreVallecana2022 and that will be part of all the lighting design and culture of the city during this Christmas. #VallecanaSoloHayUna

The team of LED DREAM Group, Channel4you and #Think, carried out all the engineering, creativity and 3D content production.

Christmas in Madrid

3D T-shirt reveal

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Client: Madrid City Council – Nationale-Nederlanden
Date: December 2022
Location: Madrid, Spain
Services:
- Design and creative direction of the project.
- 2D and 3D content design and development.
- Adaptation of contents in different formats on the screens.
- Remote and daily management and monitoring of the contents.

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