3D Digital Canvas for Madrid

We design a unique and special digital canvas for this christmas in Madrid

The new LED structure installed in the central Plaza de Colon (Calle Serrano – Esquina Goya), is simply “IMPRESSIVE”. On this occasion, the Madrid City Council together with Nationale-Nederlanden wanted to be present in this “unique and special digital canvas”, for the presentation of the official t-shirt of the most beloved race held in Madrid #SanSilvestreVallecana2022 and that will be part of all the lighting design and culture of the city during this Christmas. #VallecanaSoloHayUna

The team of LED DREAM Group, Channel4you and #Think, carried out all the engineering, creativity and 3D content production.

Christmas in Madrid

3D T-shirt reveal

Previous Project

Next Project

View Credits:

Client: Madrid City Council – Nationale-Nederlanden
Date: December 2022
Location: Madrid, Spain
Services:
- Design and creative direction of the project.
- 2D and 3D content design and development.
- Adaptation of contents in different formats on the screens.
- Remote and daily management and monitoring of the contents.

CHECK OUT OUR LATEST!

Valle Real Mall – 3D Bird

Move On Experience by Nike

Puerto Venecia Mall

Mediamarkt stores in Spain & Portugal

CHECK OUT OUR LATEST!

Puerto Venecia Mall – Anamorphic 3D

Puerto Venecia MallImmersive 3D. A new DOOH dimension. Sense of space, explosion of fluids and artistic colors.We designed a new Digital Out Of Home experience in the facade of the shopping center Puerto Venecia, where visitors are immersed in a space full of stimuli...

The Lancôme House Illuminates Madrid with Digital Canvases

The Lancôme House Illuminates Madrid with Digital CanvasesDOOH Brand and Campaign ExperienceFrom April 1 to 11, we had the honor of participating in one of the most anticipated outdoor marketing campaigns of the year: La Maison Lancôme. During these days, our digital...

Anamorphic 3D Art in Aura

Anamorphic 3D Art in Aura OfficesAnamorphic 3D content that connects with nature in Aura’s LobbyWe drew inspiration from nature for the design of the anamorphic 3D content and experiential loops. These contents invite visitors to disconnect from the daily hustle and...

Diagonal 123 Offices

Diagonal 123 OfficesDisconnection from the real worldImagine. Travel. Enjoy. Experience.For this iconic office building Diagonal 123, located in the 22@ district of Barcelona, and recognized worldwide as one of the European benchmarks as Smart City Concept and...