Move On by Nike
Augmented Reality. QR & Dynamic Content.
El Corte Inglés and Nike, trust in the agency Metodo and its partner Channel4you to create a marketing campaign based on interactive experiences with augmented reality on the screens of its most representative stores in Spain, in El Corte Inglés de Preciados in Madrid, and in El Corte Inglés del Portal de l’Àngel in Barcelona.
This campaign has been designed and led by the agency Metodo, called Move ON by Nike, and encourages the new generations to “move” and “dance”, replicating the dances to perfection of their favorite influencers, among them: Alexity, Sergio, Bertha, Chaiman, Arhen. We were in charge of the creation of the interactive content, such as the animation of the graphics of the application and content in real time.
The MOVE ON challenge consisted of: First, you have to stand in front of the screen and then move your arms to start. Second, choose the challenge you want to do: “dance or freestyle soccer”. Third, watch the video and learn all the steps, and that’s it, you can download your video and share it on your social networks. Through facial recognition, it shows you the content, shoot a photo or video and through the dynamic QR will direct you to a Landing where you can download it to your cell phone by filling out a form and then you will receive a prize.
View Credits:
- Client: Nike in El Corte Inglés, Eci Preciados and Portal de l’Àngel.
- Partners: Metodo and Broox Technologies
- Date: Since 2021
- Location: Madrid-Barcelona, Spain
- Services:
- Design and creative direction of the project.
- Animation of the application graphics and contents in real time. Adaptation of contents in different formats on the screens.
- Remote and daily management and monitoring of the contents.
