Prime 86D Velazquez Offices

A work of digital art in motion located at the reception.
3D content that transports us to other worlds through the screen.

For this new exclusive and high standing office building 86D Velázquez, the client asked us to turn the main hall into a unique and distinguished space from an artistic point of view. For this reason, we designed a new immersive experience turning the LED screen into a living and moving work of art with more than 45m2, where different digital art contents will be exhibited and also seduce and create emotions to visitors and tenants.
We have created several pieces of 3D content that transport us to other worlds through the screen. The content proposal was divided into four blocks:

• Breathing Wall, 3D movement. A hypnotic atmosphere with smooth and harmonious movements. The user is immersed in high-impact visual content with different geometric shapes, materials and organic textures, colors, styles and, above all, depth.
• Living Gallery, a digital art exhibition mural. The LED screen becomes a large exhibition space for national and international digital artists. The same idea, different points of view.
• Digital Colors, a new space for experimentation and artistic expression. Through fluids and explosions of color by means of liquids, inks, particles…
• A Dreaming Window, 3D contents that transport us to other worlds through the screen, converted into an elegant room with windows, and inspired by landscapes, nature, surreal and dreamlike architectural spaces. The subtlety of the details plays a fundamental role.
  All the contents are perfectly integrated into the screen and its space, maintaining the elegance and style of the exclusive office building.

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