Valle Real Mall
Sensations Found.
Nature. Christmas Memories & Seasons of the year.
We converted all the toilets in the Valle Real shopping center into a space of sensations and memories. We designed a new immersive experience to provide it with a unique and iconic visual identity, where visitors are immersed in sensations generated through different visual stimuli that associate a unique moment or memory or the past and also seduce and create emotions to visitors.
We have designed different pieces of ad hoc visual content from an artistic perspective; ranging from nature, textures, colors, seasons, memories and Christmas decorations, to create a unique and natural harmony throughout the space.
To enhance this immersive experience, we use nature as an escape from routine, showing spectacular images of the area such as the Picos de Europa, the Dunes of Liencres or Collados del Asón. We want visitors to feel close to these natural spaces and harmonious images and above all we want to create environmental awareness indirectly, we want them to know that they could disappear if we do not take care of our planet.
To transport visitors to memories or moments lived, we have created different visual pieces and styles of Christmas decoration, accompanied by a careful graphics that play with different shapes, textures and colors. The Christmas content is based on lights, gifts, stars and above all the color red, and we also accompany it with unique messages and unknown Christmas facts. All the contents are synchronized with each other to show content in unison, respecting the different sizes of each one thanks to the mapping of the contents.
View Credits:
- Client: Valle Real Mall
- Date: March 2022
- Location: Cantabria, Spain
- Services:
- Design and creative direction of the project.
- Content development and production. Motion Graphics 2D. Adaptation of contents in different formats on screens.
- Remote and daily management and monitoring of the contents.
