Flagship Nike

Brand Experience & Digital content.

We designed the 3D logo of the famous Nike Swoosh brand, using different formats, materials, 3D textures and colors that go according to the personality of the brand and try to enhance the feeling of comfort and the benefits of the soles and materials used in Nike shoes for athletics or running.

The Nike Swoosh logo appears on a beveled triangle-like geometric background, like a rhombus moving with a wave-like effect. To give it more dynamism, the logo is changing scenarios (loop), first appears with a grind type material athletics, then changes scene by glitch appears the image of Nike Madrid with the previous background creating a cutout mask and so on appears formed by spheres or some other soft form.

Reference

Storyboard

Texture Reference

References

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Client: Nike Flagship in El Corte Inglés.
Date: January 2021
Location: Madrid, Spain
Services:
- Design and creative direction of the project.
- Storyboard
- 3D logo design and creation. 3D animation.
- Remote and daily content management and monitoring.

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