Puerto Venecia Mall
Immersive 3D. A new DOOH dimension.
Sense of space, explosion of fluids and artistic colors.
We designed a new Digital Out Of Home experience in the facade of the shopping center Puerto Venecia, where visitors are immersed in a space full of stimuli and sensations generated through a stunning content in anamorphic 3D, which seem to come out of the screen.
To give it a more experiential approach, we have designed a content of particles with perspectives and depth in 3D, which are enlarged in an enveloping way following the movements and chromatic ranges reproduced in a natural way throughout the space and that also surprise visitors and cause a furor in social networks. All these contents are synchronized with the backgrounds and chromatic ranges of the digital illumination of the facade and the stands; and at the same time they have the flexibility to work independently for more specific applications.
View Credits:
- Client: Puerto Venecia Shopping Center
- Date: July 2022
- Location: Zaragoza, Spain
- Services:
- Design and creative direction of the project.
- Media Architecture.
- Content development and production. Motion Graphics 2D. 3D Design and Animation. Real-time content. Corporate Branding.
- Hyperrealistic/anamorphic 3D content design and development.
- Remote and daily content management and monitoring.
