Valle Real Mall
Play. Have fun and learn.
2D and 3D Bird design. Inspired by the nature of Cantabria.
For the inauguration of the new children’s leisure area of the shopping center, the client asked us to design a main character: the new “3D mascot” for the Bird Land area, and also to be the main image of all the communication of the marketing campaigns. For its design and 3D animation, we were inspired by the Goldfinch bird, which is characterized by its song and is very common in Santander. This bird appears in a dynamic and fun way in the Bird Land area, every fraction of 15 minutes of every hour, “cuckoo clock” style.
Under the Bird Land concept, we were inspired by the Alday Marsh to create a visual narrative around the birds of the Cantabria region, also linked to learning and fun. In this new playful space, suitable for children from 2 to 12 years old, children can enjoy the facilities and learn about the birds that inhabit the Alday marshes, a very fun way to bring children to learn about the fauna of Cantabria.
We started the narrative by creating 10 local birds inspired by the region of Cantabria and that served as a reference to develop the different visual pieces and various real-time templates for the reproduction of dynamic content. In addition, we created a 2D animation of the #birdland concept with images of children playing with the birds on all the LED screens under the Brightsign and Broadsign platforms and welcome you in this new playground.
View Credits:
- Client: Valle Real Mall
- Date: March 2022
- Location: Cantabria, Spain
- Services:
- Design and creative direction of the project.
- Content development and production. 2D Motion Graphics. 3D Design and Animation. Corporate Branding. Real-time templates. Adaptation of content to different screen sizes.
- Remote and daily management and monitoring of the contents.
