The Lancôme House Illuminates Madrid with Digital Canvases

DOOH Brand and Campaign Experience

From April 1 to 11, we had the honor of participating in one of the most anticipated outdoor marketing campaigns of the year: La Maison Lancôme. During these days, our digital #totems were transformed into two “giant canvases” more than 5 meters high, strategically located at the entrance to the emblematic Plaza de Colón in Madrid, a dream for beauty lovers. This transformation served as a warm welcome to this elegant and sophisticated campaign.

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Client: Lancôme
Date: April 2024
Location: Madrid, Spain
Services:
- Remote and daily content management and monitoring.

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