Diagonal 123 Offices

Disconnection from the real world
Imagine. Travel. Enjoy. Experience.

For this iconic office building Diagonal 123, located in the 22@ district of Barcelona, and recognized worldwide as one of the European benchmarks as Smart City Concept and innovation, the client asked us to turn the main hall into an immersive and / or immersive space, where visitors are immersed in sensations generated through different impactful content and that generate a sense of peace and freedom to the visitor.
We have designed different pieces of ad hoc visual content from an artistic perspective, bringing emotion to the visitor at all times, ranging from nature, landscapes, colors, textures, fluids, and dynamic content in real time. We want the visitor to travel inside his mind, imagine and find different meanings to the content he is seeing on the screen. We combine the content with images that bring a 3D and digital art aspect to the screen, conveying to the viewer that the elements are moving towards them.
To enhance this immersive experience, we have designed customized and dynamic real-time templates that offer real-time weather information, directories, services, events in the area and cultural agenda that are of interest to the visitor. As well as various content, brand value messages and other types of communication that reinforce your corporate identity.
To transport visitors to the places and landscapes seen, we have created moving graphics that will give information about the place and some specific curiosity outside the usual of each place. We designed a 3D lawn based on particles with added textures.

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